This Privacy Notice explains how we use personal information we collect about you and how you can exercise your data subject rights, which are available to everyone. We will collect, process and store your personal information, for the purposes listed in this Privacy Notice.
Please read this Privacy Notice carefully, to inform you, how your personal information is processed by us. We are committed to protecting and respecting how we treat your personal information, as if it was our own.
Details of who we are
Superbike Factory Limited and Superbike Loans Limited are the Controllers under the UK General Data Protection Regulation, Data Protection Act 2018 and other applicable national implementing legislation.
You may contact SBF Limited to make requests, for example to exercise your data protection rights, to provide positive feedback or to make complaints by writing to us at the address below.
Superbike Factory and Superbike Factory Loans are referred to as “SBF”, “we”, “us” and “our”.
Our contact details
Name: Superbike Factory Limited, company number 08037214 and Superbike Loans Limited, company number 08512842.
Address: Snape Road, Macclesfield, SK10 2NZ.
Phone Number: 01625 353012
Data Protection Officer Email: Dataprotection@superbikefactory.co.uk
The type of personal information we collect
SBF may receive your personal data and special categories of personal data directly from you or from third parties, for the purposes set out in this Privacy Notice. The categories of personal data we process will vary depending upon the relationship you have with us and we have with the organisation, that may pass your information to us. SBF processes the following types of personal information:
The purposes of processing your personal information
What is the lawful basis to process your personal information
|The purposes of processing your personal information||Lawful basis used|
2. Customer complaints, including complaints to Financial Services Ombudsman and Trading Standards Complaints
|This is necessary for our legitimate business interest to enable us to address your query and complaints, including liaising with various professional organisations.|
|3. Purchase and set up of recommended products (Warranty and Tracker product)|
4. Purchase of accessories or products
5. Purchase of products from one of SBF’s eBay site
|This is necessary for our legitimate business interest to enable us to process your order and arrange delivery of our products.|
|6. Purchase of bike and take possession of your bike|
7. Arranging delivery, collection and transport of bike
|This is necessary for the performance of the contract between you and us, including pre contract steps.|
|8. CCTV, for safety, fraud and prevention of crime at SBF sites|
9. For Health & Safety at SBF sites
|This is necessary for our legitimate business interests, namely for your safety, fraud and prevention of crime, including performance of our contract, and to satisfy legal and regulatory obligations.|
|10. Legal Claims||We may have a legal obligation to process personal information about you, or may need to process personal information in order to exercise, establish or defend legal claims.|
|11. Responding to your feedback||This is necessary for our legitimate business interest to enable us to review and respond to your feedback.|
|12. Business to business communications with a supplier of services and payment of services||This is necessary for our legitimate business interests, namely to with a view to providing your service to SBF, and for performance of contract|
|13. Application for finance and deliver the payment to you and/or your finance provider|
14. Valuing a bike for a new customer
|This will be necessary for the performance of the contract between you and us, including pre contract steps, which includes the valuation of your bike|
|15. Record the transfer of ownership of your bike with the DVLA (via DVLA’s online) and DVSA||This will be necessary for the performance of the contract between you and us|
|16. Valeting bike for new customer||This is necessary for our legitimate business interest to enable us to provide our valeting service to you.|
|17. Compliance monitoring|
18. Call recordings for compliance monitoring and training purposes
|This is necessary for our legitimate business interest to enable us to check our service to you, to ensure this meets our internal processes and procedures, including regulatory compliance.|
|19. Marketing our services and products, including entering into a prize draw/competition||You have freely provided SBF with your unambiguous consent (how to withdraw your consent or opt out is detailed further on in this notice)|
|20. Incorporated social media content.||It will be necessary for our legitimate interests, to optimise our online presence and make our website more user friendly; and is technically necessary for social media providers to process your IP address.|
When we use the lawful basis of legitimate interests, we ensure that our processing is not overridden by your data protection interests or fundamental rights and freedoms.
What is the lawful basis to process your special category of personal information
During the finance application process, we may collect special categories of personal information.
We will only process your special categories of personal information with your explicit consent.
Whilst CCTV is in operation, we are unable to avoid the capture of special category of personal information. There is a substantial public interest in processing this information, for the purposes of detecting and preventing crime.
What if you will not provide us with your personal information
SBF cannot deliver its services or products to you, unless you have provided us with your personal information. For example, SBF will need your personal information to provide you with your valuation.
Opting out and right to withdraw your consent and explicit consent
Where we use or store your personal data, because you have given SBF your specific, informed and unambiguous consent to receive a weekly newsletter or you have entered into a competition, you have the right to withdraw your consent at any time.
You can withdraw your consent by:
You can withdraw your explicit consent by writing to us, using the contact details in this Privacy Notice.
How we get your personal information and why we have it
Most of the personal information SBF process, is provided by our direct interaction with you, such as:
We may also collect personal information about you from third parties, such as:
Cookies and other similar technologies
Who do we share your personal information with
Within SBF, only those members of the workforce who have a valid business ‘need to know’ will be granted access to your personal data. Further, individual team members will only be given access to the part of your data that they need to perform their roles. These members of our team:
Externally, your data may be shared with the following types of organisations for the reasons set out:
Wherever possible the data shared are either anonymised and/or minimised and only those with a valid business ‘need to know’ in the receiving organisation are granted access.
Details of transfers of personal information to any third countries and safeguards
We may transfer your personal information outside the United Kingdom / Europe, to a third country, that does not benefit from an adequacy decision.
To ensure a similar degree of protection, we will enter into the UK International Data Transfer Agreement or International Transfer Addendum to the European Commission Standard Contractual Clauses for International Data Transfers.
Our website uses social media plug-ins (as listed above). Some of these providers operate around the world and therefore your personal data will be transferred outside of the UK/EEA.
SBF has entered into data processing addendums with each social media provider we use on our website.
You should read the relevant privacy notices and terms of service for each social media provider listed above.
If you have any queries regarding our transfers of personal information to third countries, please contact us, using the contact details in this Privacy Notice.
Retention period or criteria used to determine the retention period
Your personal data will be kept for as long as is necessary for SBF to meet its legal obligations and in accordance with our Retention Policy.
How we store your personal information
Your information is securely stored on servers in the United Kingdom and we implement appropriate technical and organisational measures, to protect your personal information.
Your data protection rights
You have the right to exercise the following rights under UK data protection law. These rights are not absolute and will depend on which legal basis we use to process your personal data.
Please contact us using the contact details set out above if you wish to exercise any of these rights:
NB This does not apply to employees or former employees or applicants where we have a legal obligation to retain your data
Changes to our Privacy Notice
Any changes SBF make to this Privacy Notice in the future will be posted on our website(s).
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us, by using the contact details provided above, in this Privacy Notice.
Please ensure that you state ‘Data Protection Complaint’ in the subject field.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Superbike Factory Limited ICO Registration: Z3193267
Superbike Loans Limited ICO Registration: ZA260050